The Independent Broker Alliance (IBA), headquartered in Atlanta, Georgia, was established in July of 2010 as a dynamic alliance of highly successful independent foodservice sales agencies and marketing professionals dedicated to the mutual enrichment and enhancement of each respective agency’s business as well as the foodservice industry as a whole.
The IBA provides a unique and professional network of highly motivated independent entrepreneurs with proven achievements and effective working relationships, serving and representing vendor partners that are proven quality producers, on an account specific basis, across all market channels. We provide our vendor partners current, timely communication, profitable high volume opportunities and growth. We apply global strategies to deliver local results. We specialize in speed-to-market, exceptional selling skills, menu development, incredibly strong relationships and a commitment to the communities in which we serve.
The IBA is a group of like-minded companies committed to independence, maintaining strong local relationships, and producing consistent results through entrepreneurial spirit. We share a commitment to results, quality service and growth through aggressive strategies, and on continued investment in our business, people and technology.
Our alliance impacts 43 states across the country (soon, in 2016, all 50) and includes over 300 sales and administrative professionals. Our
positioning proudly focuses on “results” and we are respected for our commitment to integrity, excellence, growth and professionalism in all
we do. We are passionate about food and the marketing, merchandising and selling of food in all categories and forms.