Independent Broker Alliance

Gilbert Foodservice

Gilbert Foodservice
4005 Stuart Andrew Boulevard
Charlotte, NC 28217
Tel: (704) 529 – 1800
Fax: (704) 529 - 0934

Gilbert Foodservice

Gilbert Foodservice

Gilbert Foodservice

Gilbert Foodservice

Gilbert Foodservice

Gilbert Foodservice has provided sales and marketing representation in the Carolina's for over 30 years. Operating under the same name since 1982, Gilbert started out on a card table in his living room. Ever since, we have been committed to building relationships and successfully representing our principals.

Gilbert Foodservice is made up of more than 35 employees comprised of a sales staff with an average of 24 years of experience, coming from different walks of the industry from chefs and restaurateurs, to school directors and retail category management. The sales staff is supported by a top-notch customer service department with an average of 15 years of experience, as well as personnel in roles for marketing, business analytics, and culinary ideation.

In an industry that is constantly changing, GFI is unique in that we are the largest and oldest independent broker in the Carolinas. Our entire sales force is equipped with Apple products with access to our own web-based sales tracking system (FAST) designed by our team of IT and operations personnel. We believe this gives us the competitive advantage we need to be able to monitor key account selling and give our sales staff every tool possible to go out and make a successful sales call. We are dedicated to maintaining a high-level of professionalism as we sell from a balanced portfolio of our principal’s products, because “our business is growing your business.”

Our Mission
To provide professional, innovative representation of our manufacturers' products on behalf of their distributor network by building and utilizing strong relationships with our foodservice operator customers.

Market Coverage
North and South Carolina

Gilbert Moore

Michael Ridlehoover

Executive Vice President, COO
Al McGarity

Executive Vice President, CFO
Beverly Moore

Vice President of Sales
Steve McLane

Vice President of Multi Unit Accounts
Jeff Humphries


Gilbert Foodservice uses the Apple OS 9 as the backbone of their communication network. This platform assures smooth communication, device synchronization, and cloud back up in a virus safe environment. IPhones and I Pads deliver voice communication and information through-out the network. There is no need to wait until you are “back at the office,” because our information is delivered instantaneously throughout the territory. Our experienced sales staff share documents, ideas, pictures, and other critical information necessary to close the sale. All of our equipment uses Verizon wireless for seamless, uninterrupted contact with our operator customers, principals, and distributors.

F.A.S.T. (Foodservice Automated Sales Tracking) System is a state of the art, all inclusive, information management system for the foodservice industry. This program offers

  • Immediate access to your sales information in presentable color, printable, or e-mail forms of communication
  • One touch buttons that deliver website, point of sale, code sheets, product specifications, GPO agreements, product videos, and power-point presentations for all of the principals we represent
  • One touch buttons for sample order forms, kosher letters, and operator programs. Track operator purchase contracts for principals.
  • Contracts can be viewed by Principal, operator, or distributor, with automatic notification 30 days prior to expiration delivered to the account administrator, account executive, and salesperson
  • Call reporting allows management to generate monthly sales reports for the principals, track sales, new product placements.


Conference Rooms with seating for 10 & 30+ equipped with cutting-edge technology
Fully functional foodservice test kitchen
Three walk-in storage freezers
Three rolling freezers / Five refrigeration units
2,500 sq. ft. dry storage warehouse


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