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HomePrime Sale(9698956) : Agency Template 2 - 1B
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Map Address
Map Address 816 48th Street Lubbock, TX  79404


Contact Information

Prime Sales and Marketing
816 48th Street
Lubbock, TX  79404

3211 University Blvd. SE
Suite A
Albuquerque, NM 87106
Phone: 505-899-5311
Fax: 505-792-8821


Founded in 1969 by Douglas W. Baker, Sr. A sole proprietor, he specialized in the sale and promotion of fish and seafood to the Midwest marketplace.

As a third generation broadline Sales and Marketing Agency, Baker Sales Company is dedicated to the marketing and sale of quality products to the Food Service Industry. Professional, detail, and service-oriented, our intent is to establish each of our vendors as a premier supplier to the key operators and distributors in our market.

Since Douglas Baker, Sr. made his first contact as a broker in 1969, we have become recognized all over Minnesota, North Dakota, and South Dakota as the leading marketer of fresh and frozen food products to the institutional, retail, and deli trades. There is no substitute for that kind of experience.

Our objective is to best represent our manufacturers needs by driving business through specific distributors.  We believe in growing the business through the key operators in the market – this is Prime Sales & Marketing’s strength.

Each distributor is assigned an individual PSM account executive to offer constant attention to targeted accounts.  Sales efforts are monitored to assure regular and on-going contact.  Emphasis is placed on presenting and selling high volume products or those with margin potential.

PSM realizes that its success in the market is based on the results of its people. We have a very aggressive and competent staff and are always looking to add quality people.  PSM has a lucrative compensation package for its people that includes a retirement plan, medical benefit, annual bonus program, and competitive salary structure.  Turnover is minimal.

Support area includes the entire State of New Mexico, Southern Colorado and West Texas.  Operator work is focused in the metro areas of Albuquerque, Santa Fe, El Paso, Lubbock, and Amarillo.

Capabilities / Specialties

For more than a quarter century, Baker Sales Company has grown and prospered in the brokerage business, relying on a philosophy of honesty, integrity, and hard work. This philosophy is shared not only by the Baker family, but by each and every individual that joins our team. Our 6,000 square foot Minneapolis complex boasts a computer network that processes and tracks orders, while compiling up-to-the-minute sales data. And since nothing sells your product better than tasting firsthand, we offer a state-of-the-art test kitchen to prove the value and performance of your products.

“Foodservice is our passion. It is who we are to the core.”
It’s our people who really perform, from our knowledgeable and thorough customer service staff, to our street-support sales team. They are the reason we have continually earned top sales awards from our packers since the inception of our company.

When you work with us, you benefit from years of relationships built throughout the Midwest, relationships built upon performance, trust, and good faith.



Paul Chenoweth

Total Staff

Customer Service